Summary:
This proposal advocates for Shell Protocol to expand to Sonieum, a new Ethereum Layer 2 solution backed by global tech giants Sony and Samsung. Launching on Sonieum will position Shell Protocol to capture significant mainstream attention, attract new users, and establish itself as a leading DeFi project on a highly anticipated platform that bridges the gap between traditional technology and web3.
Motivation:
Now that Arbitrum STIP has ended, Shell Protocol should look to keep momentum and progress. Sonieum presents a timely and extraordinary opportunity for Shell Protocol to obtain mainstream visibility and adoption. Shell Protocol has great tech with extremely easy bridging and defi zaps and the priority should now be to make more people aware of it.
As a Layer 2 network backed by Sony and Samsung, two of the largest global technology leaders, Sonieum is positioned to bring unprecedented attention from non-crypto audiences, enterprise users, and institutional players. Shell Protocol, by launching early on Sonieum, can gain first-mover advantage, harnessing the network effects and media attention that will accompany Sonieum's debut into the blockchain space.
Key problems this proposal solves:
Vision:
Shell Protocol becomes a flagship DeFi project on Sonieum from day one, and then leverage its unique position as one of the first movers on this high-profile Layer 2.
Sonieum’s launch, under the global brands of Sony and Samsung, will likely be accompanied by major marketing efforts, industry partnerships and press coverage. Shell Protocol’s presence on Sonieum could translate to greater media exposure and community growth, and could result in Shell being much more present in discussions around web3 adoption in mainstream tech circles.
By establishing early, Shell Protocol could secure long-term strategic advantages and integrate itself into the future growth of this new network. Specification:
Integration into Sonieum
First-Mover DeFi Strategy
Community Building and Partnerships
Marketing and User Growth
Benefits (Pros):
Downside (Cons):
Overall Cost: $0
The estimated cost includes Development Costs and Marketing and PR Costs, but these should be covered by the $100k dev incentive since most of the tech is now built and most of the funding can be used on marketing and attending events.
Timeline: Soneium Testnet is live now, so Shell on Soneium testing could start now. Shell should go live on the real Sonieum at mainnet Launch, anticipated early 2025.
This proposal aims to position Shell Protocol at the forefront of a landmark shift, where traditional technology leaders like Sony and Samsung begin bridging into the decentralized web3 world. Shell's tech is there to be used, let's use it!