The previous term accomplished significant goals, data reveals that the actions taken by the Globalization Workstream have played a crucial role in maintaining a living Global operation. This proposal ensures Globalization Workstream continuing its work and making further progress in the coming term from Aug/2023 to Jan/2024 (6-months). Globalization Workstream recognizes that both the interface and the API (and potentially other initiatives that prioritize products, engineering or marketing) are vital to the DAO at this time and will spend every effort to actively contribute with cross-workstreams demands.
Globalization was able to laverage DAOs new integrations and services, the development of FOXatars, also introduced ShapeShift DAO to new global audience. We are experiencing growth worldwide and its part of Globalization mission bring and support all non-US users coming to our DAO and platform/website. The Workstream will also bet on KPIs and proposed an Attachment to proposal SCP-141, establishing a new metric setup.
Past term achievements:
The Globalization Workstream acknowledges the importance of effective communication, community development, and global brand visibility, extending beyond the United States. Expanding into international markets provides opportunities to tap into a larger user base, particularly in countries that prioritize privacy and open-source code, thus positioning ShapeShift tools as a powerful weapon against censorship. With an increasing demand for crypto expansion in Asia, specifically Hong Kong, Africa, and other regions across the globe, the primary objective is diversify the customer user base and identify the best path for DAO international expansion. Goals are achieved through the expertise of our multidisciplinary team, located in Latin America and Europe.
Additional reading: May, 18 - Crypto Adoption is blooming - But not in US or Europe (Cointelegraph)
Now that we have identified our user base and their nuances using MixPanel, as well as shared team experiences from the past 6 months, we can focus on promoting effective onboarding practices on top of the user acquisition funnel and narrow the strategies with DAOs objectives.
New Goal: Addresses questions raised by the community about metrics and KPIs and define a new top level goal:
Establish a new growth direction for Globalization supported countries in accordance to Portfolio of Bets parameters envisioning international expansion by driving global users acquisition through KPIs oriented funnels. This goal consider major Workstream metrics as success indicator and identify tactics to be adopted during the proposal aiming grow in 140% the Global Weekly Transactions.
Current | Success | Worst | |
---|---|---|---|
Global Weekly Trades | 250 | 650 | 300 |
Execution
Fox | Role | |
---|---|---|
thesmith - WS Leader | Full time. Responsible for making executive decisions for the team. Acts on all battle fronts along with the co-leader. This profile is extremely communicative and exposed, being able to transit in local markets and establish authority. Should secure and manage the entire WS budget. | |
vlad WS Co- Leader | Full time. Performs general management tasks, from contributors to operations. He has a duty to uphold ShapeShift ethos and ensure the ongoing maintenance of the team within the Workstream Leader. He also has as a Leadership profile, being able to perform complex tasks and create strategies for the team. | |
firebomb devOps | Part time. Responsible for developing the necessary ecosystem to ensure that our app and landing pages are language-compliant. This involves addressing product and UX aspects and proposing code improvements to enhance functionality. French speaker, Global WS translation flow management. | |
jpanam Spanish Coordinator | Full time. Supervises our networks and contributors in Spanish, performs translation and assists in community growth directly by creating content. Spanish team budget management. Availability to regional and international events in Latin America. | |
joanna Community | Part time. Available to apply off-the-curve growth strategies. She is focused on developing the Spanish community by managing our Spanish social networks. Joanna is available to regional and international events in Europe being a trilingual speaker: spanish, english and french. | |
atlan - Designer | Part time. Dedicated designer with the ability to meet the demands of other workstreams, already performing in this role, and responsible for the artistic conception and production of the FOXatar, Poaps, SM content and more. Atlan also produces assets for our product, such as the FOX Missions page. | |
guiriba - Content | Part time. Creates content and editorial lines for our growth actions. He is also the source of Portuguese and Spanish content and during the Q1 started to perform in English content. Guiriba also manages the Portuguese Twitter and coordinates all Twitter Spaces there. |
Budget
Monthly Breakdown:
Last Term:
$5,585 USDC / $12,252 USD in FOX / Total: $18,150
Next Term:
$4,850 USDC / $13,300 USD in FOX / Total: $18,150
This proposal requests funding from the DAO treasury, keeping in mind that the achievement of goals may be impacted by market movements, such as bear conditions.
We believe that our goals for global expansion bring benefits to the DAO, as they align with the group's mission and objectives. The Workstream is actively reducing its USDC request while maintaining a fair and balanced compensation structure. This approach remains the most cost-effective option, costing no more than what a regular single contributor typically demands and delivering a team able to address several demands on DAO's operations.